Google Anlytics in SEO

The Google Analytics “Traffic Sources” section can help ecommerce marketers understand how well campaigns are working and how better to invest in site content, advertising, or other forms of  engagement

Three types of traffics in google analytics are:

• Direct traffic
• Reffering traffic
• Search engine traffic

                                     Direct traffic

 Direct traffic represents those visitors that arrive directly and immediate on your site by:

 (1) typing your URL into the browser’s address bar;

 (2) clicking on a bookmark; or

 (3) clicking on a link in an email, SMS, or chat message.

 Direct traffic is a strong indicator of your brand strength and your success in email or text message marketing. Direct traffic can also be an indicator of offline marketing success. We offer our views on the benefits of direct traffic at “Direct Traffic is Better than Google Traffic.”

                                         Referring traffic

 Referring site traffic, which is sometimes called referrer traffic or referral traffic, counts those visitors that click a link on another site and land on your site. Referral traffic can be indicative of social media marketing success.

 Search engine traffic

 Search engine traffic is that traffic that comes from visitors clicking on links on a search results page for any search engine whether Google, Bing, Yahoo!, Blekko, or similar. This traffic source is divided into organic or non-paidsearch engine traffic meaning that the visitor clicked on a so-called natural search result and CPC or paid search engine traffic, which is the traffic you purchase (via pay-per-click ads_ from search engines. Search engine traffic usually indicates that you have good or at least reasonably good content. It also can mean that you have chosen a good software platform. Be sure to learn which keywords are driving this traffic. Multi-channel merchants, as an example, may find that their brand name is a key search term. When this is the case, offline marketing is usually the real traffic driver.

                         

                                                                                 Lekshmi M Nair

Image Optimization in SEO

Basics steps for SEO campaign are On-page optimization and image optimization. The process of getting rank in higher becoming more complex in search engine. One of the main factors to make website in top ranking is on-page optimization. 

                        On-page optimization

The most important on-page optimization is image optimization. WebPages considers images as a strong component. Picture is better than thousands words. A single image can tell thousands of stories, so the usages of pictures are very important in a document. A single irrelevant image may destroy the whole quality of a document. The most important image optimization factors are:

• Alt tag

• Title tag

• Image size

• Image name

• Image linking

                                                       Alt tag

Alt means alternate. If the images cannot be shown or it tooks too time to get load then the text in the alt tag is displayed instead of image. Most of the search engines cannot read images or videos. The users can read only the text instead of seeing images or videos. The alt tag provides the topic of the image, so while providing an alt tag make it short and easy catching .Then only the users and search can understand.

                                                Image size

Image size is one of the important part in image optimization. If the image size is too long then its hard to download the images and also it makes the page heavy. If the images have too size and if its difficult to load, then the user may escape from the page fastly. After the panda update the size of the images were considered as one of the most relevant factor in ranking.

                                               File name

The name, which is providing to the image, should be more descriptive about the image. Avoid using default image file name, because it does not give much information about the image. 

                                         

                                           Image linking

One of the basics steps in image linking is do not link the images directly. Proper image linking techniques can offer even better results. Title tag should be used while linking the images. 

These are the simple tips for SEO image optimization.                                                                                                   

                                                                            Lekshmi M Nair

SEO REVOLUTION-Basics of SEO

SEO means search engine optimization, it is the process of getting traffic from the free,organic,editorial,or natural search results on search engine. Before moving on to the SEO we need to know more about the Google as well as its history and evolution. Google has started in the year 1998, September 4 by Larry Page & sergy Brin.The main three process of Google are:

•  crawling 
•  caching
•  Indexing 

crawling is like scanning, when new pages are updated to Google, it crawl or scan he newly updated page and search for the new things on the page. After the searching process, it takes the snapshot of the data and store in the database. Depending on the content of the data, data are storing in the DB. Next process is caching, caching can be explained in very simple words, taking the snapshot and saves the data to related database. Indexing means, when the users are searching their needed data in Google, the contents that display in the Google is from the DB, where the data are stored. In the earlier time due to the insufficiency of information Google has collected data from the different websites. The persons who control the website are called as webmasters .
Two optimizations of SEO are

•  on page optimization
•   off page optimization 

Earlier time Google was niche specific. Niche specific means content specific. Google go through the content of the document given in the website. Niche specific documents were considered as the top positioned document. Due to the introduction of niche specific the webmasters has started a process called keyword stuffing. But Google considered it’s as a spamming activity. Google classifieds search engine analysts as two types-WHITE HAT SEO and BLACK HAT SEO. Those who do ethical activities are called white hat seo & those who involved in spamming activities are called black hat seo. Due to Keyword stuffing Google has changed from niche specific to link specific. They had introduced link specific by making some changes in the algorithm of search engine. Afterwards link specific was replaced as Quality link specific. But again due to the spamming activities Google were forced to changes their policies again. Then Google has introduced Page Rank.Those website has more pagerank that website were considered as Quality link specific. Another mechanism were introduced by the Google, Passing the juice. In 2009, based on user’s response Google determined the page rank of the website. In 2010 Google has implemented social media signal.

Updations of google

•  Google panda

In order to make a control over the spamming activities in 2011 February 23 Google has introduced Google Panda. It find out the spammers and punish them by removing from the website. In 2014 May 19 panda 4 version has released. Panda 4 were added as a permanent filter in Google search engine. Google Panda has another name Google farmer. Google panda has eliminate those website which has content duplication, content which has low quality, page which has spelling & grammar mistakes,and content spinning. The documents which has deleted by the panda will be stored in Sand Box . Sand box is considered as a temporary storing area. Google has introduced Digital Millennium Copyright Act. If a person copied our contents or images, we can make a complaint against them by DMCA.

• Google Penguin

In April 2012 a new updation were implemented by the google was PENGUIN updation. It is related to link spamming. For the recovery of neglected documents Google presented a tool called Disavow tool .

Related to DMCA another updation done by google was Pirate in August 10, 2014. In 2014, october Pirate 2 was established.

An another updation has done by google was EMD(Exact Match Domain)in september 2014.

•    Humming bird updation

 In August  another updation made by google was Humming bird updation. Its a semantic search mechanism. It provides deep knowledge about the specific content to the users. It made a lot of changes in Quality of search engine.

    
 In 2014, Rankbrain updation has done by google as very next version of Humming bird updation. By using artificial intelligence,
google itself providing result.

• Google Pigeon updation

     
 In 2014, google has introduced Pigeon updation. Its related to local SEO.

In April 22, 2015 "Mobilegeddon" has implemented, to make mobile friendly with the websites.

In May12, 2016 very next version Mobile friendly were established.
  

                                                                            Lekshmi M Nair