Basics steps for SEO campaign are On-page optimization and image optimization. The process of getting rank in higher becoming more complex in search engine. One of the main factors to make website in top ranking is on-page optimization.
On-page optimization
The most important on-page optimization is image optimization. WebPages considers images as a strong component. Picture is better than thousands words. A single image can tell thousands of stories, so the usages of pictures are very important in a document. A single irrelevant image may destroy the whole quality of a document. The most important image optimization factors are:
• Alt tag
• Title tag
• Image size
• Image name
• Image linking
Alt tag
Alt means alternate. If the images cannot be shown or it tooks too time to get load then the text in the alt tag is displayed instead of image. Most of the search engines cannot read images or videos. The users can read only the text instead of seeing images or videos. The alt tag provides the topic of the image, so while providing an alt tag make it short and easy catching .Then only the users and search can understand.
Image size
Image size is one of the important part in image optimization. If the image size is too long then its hard to download the images and also it makes the page heavy. If the images have too size and if its difficult to load, then the user may escape from the page fastly. After the panda update the size of the images were considered as one of the most relevant factor in ranking.
File name
The name, which is providing to the image, should be more descriptive about the image. Avoid using default image file name, because it does not give much information about the image.
Image linking
One of the basics steps in image linking is do not link the images directly. Proper image linking techniques can offer even better results. Title tag should be used while linking the images.
These are the simple tips for SEO image optimization.
Lekshmi M Nair
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